Hayu

Capturing the Energy of Hayu at Brighton Pride

We partnered with Hayu, NBCUniversal's reality TV streaming service, to capture the energy, colour and excitement of Brighton Pride, producing a series of fast-paced highlight films that brought the event to life across the brand's digital channels. With a focus on delivering engaging content at speed, our team provided same-day edits that allowed Hayu to share key moments with their audience while the celebrations were still taking place.

Our coverage spanned both Hayu's vibrant parade float and its interactive activation space, documenting the full experience from multiple perspectives. From the spectacle of the parade weaving through the streets of Brighton to the excitement of visitors engaging with the brand on the ground, every moment was captured with a dynamic, story-driven approach that reflected the atmosphere of one of the UK's biggest celebrations.

Working in a fast-moving live event environment required careful planning, efficient production workflows and close collaboration with the Hayu team. Our crew remained agile throughout the day, capturing authentic interactions, crowd reactions and branded moments while ensuring nothing was missed as the event unfolded.

The creative direction centred on producing energetic, social-first content that matched the vibrancy of both the event and the Hayu brand. Through cinematic camera movement, bold compositions, lively pacing and polished colour grading, we created videos that felt immersive, engaging and perfectly suited for real-time social media distribution.

A key part of the project was the rapid turnaround. Our editing team worked alongside production throughout the day, enabling us to deliver premium highlight films within hours of filming. This allowed Hayu to capitalise on the momentum of Brighton Pride by publishing fresh, high-quality content while audiences were still actively engaging with the event online.

This project demonstrates our ability to deliver high-end event coverage under tight deadlines without compromising on quality. Whether supporting national brand activations, live events or experiential marketing campaigns, we combine cinematic production with efficient workflows to create content that captures attention, tells a compelling story and maximises audience engagement when it matters most.